6 Reasons your Small Business Should be on Facebook in 2012
Here are some good reasons to establish an active Facebook presence for your business in 2012, if you have not done so already:
1. According to a recent Mashable article, Facebook is the most populated social network on the web, and 2012 will be one of its most important years ever (in its relatively short existence). As a professional service provider or small business you should make sure your brand has a presence on Facebook.
2. In 2012, Facebook will begin to compete with Google when it comes to advertising with its new ad formats, which will include sponsored news stories in users’ news feeds. They are also aiming to become a destination source for all media.
3. Facebook is quickly becoming the simplest way to track news and updates on everything that is important to you – from friends and family to businesses, news publishers, associations, venues, and more. People often search to see if a business or product they are interested in following has a Facebook page in order to add it to their newsfeed. A growing trend is to follow the Facebook page of a company rather than subscribing to its email newsletter. Who has time to keep up with so many email subscriptions these days, when you can have it all show up in your newsfeed on Facebook, or go directly to the Facebook page to catch up when you want to see what’s new?
4. With Facebook’s new Subscribe feature, you can also allow users to subscribe to any public updates you make on your personal account.
5. Facebook plans to be to "discovery" what Google is to "search" by using social recommendations and social actions. So, not only are they becoming the one place everyone goes to track anything and everything, they’re also aiming to become the #1 online destination for information.
6. Use Facebook to post links to your newest blog articles. If you’re not writing a blog, here’s a good reason to start:
"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." -Laura Fitton
If you’re busy and don’t have time to devote regularly to blogging, Lingospot’s software can help you save time and effort. Please contact us if you would like more information on our software.
You can also visit Facebook's page for more information on using Facebook for Business.
