Content Curation Software: What it is and How it Can Help You
In past blogs we have touched on some basic tips for content curation, but many of our readers are not fully aware of what content curation software does and why they should consider using it.
Content curation software is software that automatically collects web content of your choosing and presents it on your site. It alleviates the need to spend time manually searching for content and allows you to focus on creating your own content, marketing your site, or otherwise engaging your visitors. Content is selected from sources of your choosing, such as your favorite RSS feeds, news articles, videos, and images. After selecting your sources, content curation software allows you to set filters and search parameters to refine what content ends up on your site. Once you get the filters to your liking, sit back and watch your site update with the most relevant and latest content about your subject matter from the best sources available on the web.
Let’s illustrate with an example: If you were a vegan cook and wanted to create a site with the best reviews on recipes, restaurants and other culinary articles for vegans, you could curate content in one of two ways: (1) constantly scout the web for the best articles for your readers and then use a traditional content management system to manually add links to these articles, or (2) use content curation software and set a list of source publications (food blogs, dining magazines, newspaper food sections) and a number of filters that you are interested in (vegan, vegetarian, meat alternatives, tofu, etc.) and then continue to refine the search parameters and filters. In the former case the amount of work you’d have to do to maintain the site would remain constant. In the latter case, you’d spend less and less time maintaining the site and could focus on finding better advertisers and sponsors, writing your own content or building a community around your site.
Of course, with automation it is natural that you are giving away some of your editorial control and trusting an algorithm to do a good job for you. Therefore, the best content curation software allows you to do both: algorithmic and manual curation. This is an important feature that will enable you to find the right balance between spending time on the content and spending time on your visitors and advertisers.
Lingospot’s Algorithmic Publishing Platform includes powerful content curation tools. If you would like more information on how it may help you curate content for your site, please contact us.
